Montepulciano and fine quality wine: an indissoluble blend with deep roots in history. This small area of south-east Tuscany is the birthplace of outstandingly prestigious wines. Its extraordinary wealth of artistic heritage and stunning landscape where the beauty of nature blends with the architecture of the town, unchanged since the 16th century, making this a truly blessed area. Wine, like other fruits of the work and ingenuity of mankind, did not appear in Montepulciano by chance: in fact, many are convinced that the opposite is true – it is thanks to the features and culture of this area and its profoundly developed civilisation, careful to protect and promote its heritage of skills and experience, that a prestigious drink like “Nobile” was able to evolve. The Consorzio del Vino Nobile di Montepulciano was founded in 1965 with the aim of protecting and promoting the image of Vino Nobile di Montepulciano (and later, the Rosso and Vin Santo) in Italy and around the world.